To effectively track key marketing metrics, tech companies must combine advanced analytics with clear strategic objectives and a culture of continuous improvement. Robust analytics are essential, requiring investment in platforms capable of handling large data volumes and providing real-time insights. These platforms should track various metrics, such as Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLTV), allowing for detailed analysis to understand underlying trends. Metrics should align with strategic goals; for example, focusing on Impressions and Website Traffic for market expansion or churn rate and Customer Satisfaction Score (CSAT) for customer retention. It's vital to not only monitor but also analyze metrics in the context of long-term goals.